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Press Release

Press Release

Welcome to VTech's press room. If you want to learn about product releases, company news, and our latest promotions, you've come to the right place! In our press room, you'll also find information about key partnerships we form to make our products better and more exciting for kids. (Press releases below are listed in order of the most recent first.)

At VTech, we're also proud of the awards our gaming systems and other products have won. If you want to know more about the recognition our smart play products have received, view a full list of press releases below.

Press Room

VTech Amazes with Innovative New Baby Doll Line
NEW YORK, July 29, 2015 /PRNewswire/ VTech® continues its proven success of combining classic role play with technology, as it introduces its all-new Baby Amaze™ line. Injecting innovation into traditional baby role play, the new line launches with two exciting learning dolls and a 3-in-1 stroller. Baby Amaze toys are currently available at, and will be available exclusively at Toys“R”Us® stores nationwide in August. Baby Amaze is an innovative assortment that uses technology to teach nurturing concepts and developmental milestones. From a doll that plays peek-a-boo and one that learns to talk with a growing vocabulary, to a stroller that transforms into a high chair and bassinet, Baby Amaze toys foster independent play, motor skills, imagination and language development among children ages 2 to 5 years.
Innovative New Flipsies™ Line Inspires Girls to Dream Big
CHICAGO, July 20, 2015 /PRNewswire/ Today VTech® announces the availability of Flipsies™ (, a new, truly innovative play experience offering an empowering message for girls. Developed and refined through years of research into what girls and parents want, VTech identified an opportunity to satisfy an unmet demand and inject innovation into the girls’ toy aisle. Flipsies delivers a great play experience by combining traditional role play with collectible dolls and accessories with VTech’s proprietary MagicPoint™ interactive technology. Flipsies encourages girls to dream big and offers endless ways to play with unique features that capture a child’s imagination and revolutionize the play experience.
VTech®’s Kidizoom® Action Cam is Available Now!
This summer, kids can embrace the popular tech trend of action cams and wearable devices with their very own product for affordable on the go fun! Today VTech® announces the availability of its latest innovation, the Kidizoom® Action Cam, bringing parents' technology to a new generation of active kids. The award-winning toy has already been named the #1 breakout hit on the TTPM Summer Play List and has earned honors from The Toy Insider, The National Parenting Center Seal of Approval, Parents’ Choice Awards, Tillywig Toy & Media Awards, Dr. Toy Best Vacation Products Awards and Mom’s Choice Awards.
Kidizoom® Action Cam Has Everything Kids Need to Capture Life's Adventures All Summer Long
The rise in popularity of action cams and wearable devices is now reaching kids – but in a more durable and affordable way. Today VTech announces the availability of its latest innovation, the Kidizoom Action Cam (, bringing parents' technology to a new generation of active kids. As the summer months approach and families head outdoors, the Kidizoom Action Cam is the perfect companion to help little explorers capture memorable moments while on the go so parents can treasure them forever. It features a robust, durable design and comes complete with mounts for attaching to a bike, skateboard or scooter, plus a waterproof case, all at an affordable price, making it an exceptional alternative to an expensive adult action camera.
VTech wins Toy of The Year Award for its Go! Go! Smart Animals™ Zoo Explorers Playset
VTech is delighted to announce that the Go! Go! Smart Animals™ Zoo Explorers Playset was awarded the 2015 Toy of the Year Award from the Toy Industry Association. The Zoo Explorers Playset, which combines traditional vehicle role-play with modern technology for an engaging multi-sensory learning expertience, received numerous accolades from parenting organizations and industry groups in 2014 and was named the top Infant/Toddler Toy of the Year at the 15th annual awards ceremony held on February 13 in New York.