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Press Release

Press Release

Welcome to VTech's press room. If you want to learn about product releases, company news, and our latest promotions, you've come to the right place! In our press room, you'll also find information about key partnerships we form to make our products better and more exciting for kids. (Press releases below are listed in order of the most recent first.)

At VTech, we're also proud of the awards our gaming systems and other products have won. If you want to know more about the recognition our smart play products have received, view a full list of press releases below.

Press Room

VTech®’s Kidizoom® Action Cam is Available Now!
This summer, kids can embrace the popular tech trend of action cams and wearable devices with their very own product for affordable on the go fun! Today VTech® announces the availability of its latest innovation, the Kidizoom® Action Cam, bringing parents' technology to a new generation of active kids. The award-winning toy has already been named the #1 breakout hit on the TTPM Summer Play List and has earned honors from The Toy Insider, The National Parenting Center Seal of Approval, Parents’ Choice Awards, Tillywig Toy & Media Awards, Dr. Toy Best Vacation Products Awards and Mom’s Choice Awards.
Kidizoom® Action Cam Has Everything Kids Need to Capture Life's Adventures All Summer Long
The rise in popularity of action cams and wearable devices is now reaching kids – but in a more durable and affordable way. Today VTech announces the availability of its latest innovation, the Kidizoom Action Cam (, bringing parents' technology to a new generation of active kids. As the summer months approach and families head outdoors, the Kidizoom Action Cam is the perfect companion to help little explorers capture memorable moments while on the go so parents can treasure them forever. It features a robust, durable design and comes complete with mounts for attaching to a bike, skateboard or scooter, plus a waterproof case, all at an affordable price, making it an exceptional alternative to an expensive adult action camera.
VTech wins Toy of The Year Award for its Go! Go! Smart Animals™ Zoo Explorers Playset
VTech is delighted to announce that the Go! Go! Smart Animals™ Zoo Explorers Playset was awarded the 2015 Toy of the Year Award from the Toy Industry Association. The Zoo Explorers Playset, which combines traditional vehicle role-play with modern technology for an engaging multi-sensory learning expertience, received numerous accolades from parenting organizations and industry groups in 2014 and was named the top Infant/Toddler Toy of the Year at the 15th annual awards ceremony held on February 13 in New York.
VTech expands its award-winning Go! Go! Smart wheels®, Friends and Animals lines offering toddlers maximum fun through innovative playsets.
VTech’s Go! Go! Smart line expands in 2015 and continues to infuse technological innovation into established play patterns to enhance a child’s overall play experience. From the first Go! Go! Smart Wheels® radio control vehicles to Go Go Smart Friends’ innovative MagicChat™ feature, kids will love engaging in imaginative role-play as they develop fine motor skills, a key milestone for little ones. The extensive product lines feature nearly 75 different playsets, accessories, animals, vehicles and figures.
VTech introduces Flipsies™ at 2015 New York Toy Fair- a unique play experience to fuel girls’ imaginations like never before
VTech’s Flipsies™ combine interactive role-play with traditional collectible dolls and playsets for a truly innovative play experience. Flipsies dolls and playsets offer an exceptional interactive experience beyond traditional role play. Eight introductory themes encourage girls to dream to be anything they want to be, whether it’s a doctor, marine biologist, teacher or even a princess. Transformation features and electronic interactions between the characters and playsets enhance the play value and allow girls to imagine living out their dreams.