CHICAGO, July 20, 2015 /PRNewswire/ Today VTech® announces the availability of Flipsies™ (www.vtechkids.com/flipsies), a new, truly innovative play experience offering an empowering message for girls. Developed and refined through years of research into what girls and parents want, VTech identified an opportunity to satisfy an unmet demand and inject innovation into the girls’ toy aisle. Flipsies delivers a great play experience by combining traditional role play with collectible dolls and accessories with VTech’s proprietary MagicPoint™ interactive technology. Flipsies encourages girls to dream big and offers endless ways to play with unique features that capture a child’s imagination and revolutionize the play experience.

This summer, kids can embrace the popular tech trend of action cams and wearable devices with their very own product for affordable on the go fun! Today VTech® announces the availability of its latest innovation, the Kidizoom® Action Cam, bringing parents' technology to a new generation of active kids. The award-winning toy has already been named the #1 breakout hit on the TTPM Summer Play List and has earned honors from The Toy Insider, The National Parenting Center Seal of Approval, Parents’ Choice Awards, Tillywig Toy & Media Awards, Dr. Toy Best Vacation Products Awards and Mom’s Choice Awards.

The rise in popularity of action cams and wearable devices is now reaching kids – but in a more durable and affordable way. Today VTech announces the availability of its latest innovation, the Kidizoom Action Cam (www.VTechKids.com/ActionCam), bringing parents' technology to a new generation of active kids. As the summer months approach and families head outdoors, the Kidizoom Action Cam is the perfect companion to help little explorers capture memorable moments while on the go so parents can treasure them forever. It features a robust, durable design and comes complete with mounts for attaching to a bike, skateboard or scooter, plus a waterproof case, all at an affordable price, making it an exceptional alternative to an expensive adult action camera.

VTech is delighted to announce that the Go! Go! Smart Animals™ Zoo Explorers Playset was awarded the 2015 Toy of the Year Award from the Toy Industry Association. The Zoo Explorers Playset, which combines traditional vehicle role-play with modern technology for an engaging multi-sensory learning expertience, received numerous accolades from parenting organizations and industry groups in 2014 and was named the top Infant/Toddler Toy of the Year at the 15th annual awards ceremony held on February 13 in New York.

VTech’s Go! Go! Smart line expands in 2015 and continues to infuse technological innovation into established play patterns to enhance a child’s overall play experience. From the first Go! Go! Smart Wheels® radio control vehicles to Go Go Smart Friends’ innovative MagicChat™ feature, kids will love engaging in imaginative role-play as they develop fine motor skills, a key milestone for little ones. The extensive product lines feature nearly 75 different playsets, accessories, animals, vehicles and figures.