Press Room

Welcome to our press room, here you can read about product releases, company news and more.

Our interactive products have won several prestigious awards for their learning value, innovation, design and fun factor. Check out our Awards.

  • VTech® Makes Debut in Robotics Toy Category with Myla the Magical Unicorn™

    NEW YORK, February 14, 2019 /PRNewswire/ Today VTech® announces the introduction of Myla the Magical Unicorn™, a colorful robotic unicorn toy that glitters with lights as she talks and sings, while introducing early concepts of color combination in a fun way. Marking VTech’s entry into the robotics toy category and remaining on-trend with the continuing popularity of unicorns, this majestic interactive friend encourages kids to use the magic brush to choose a color from the butterfly palette and magically apply the color to her eyes, wings and horn. Myla the Magical Unicorn is on display at the 2019 North American International Toy Fair®....Read More
  • VTech® and LeapFrog® Decorated with More Than 50 Awards for Top Holiday Toys

    CHICAGO, December 11, 2018 / PRNewswire/ Today VTech® and LeapFrog® announced their holiday toys have received more than 50 awards from respected parenting websites, toy industry experts, toy advisory boards and retailers. VTech’s Kidi Star Karaoke Machine™ was honored with multiple awards, along with toys from its Go! Go! Smart Wheels®, baby, infant, toddler and preschool lines. LeapFrog’s LeapStart® 3D and Learning Friends 100 Words Book™ were standouts among additional award-winning toys from the LeapStart, infant and preschool lines....Read More
  • Engaging New Products from VTech’s Baby, Infant, Toddler and Preschool Lines Available Now

    CHICAGO, November 16, 2018 /PRNewswire/ Today VTech® announces the availability of new additions to its award-winning baby, infant, toddler and preschool lines. The engaging new products foster discovery, imagination and developmental milestones through playful innovation....Read More
  • VTech’s First-Ever Licensed Go! Go! Smart Wheels® Playsets and Vehicles Featuring Disney Available Now

    CHICAGO, October 30, 2018 / Today, VTech® announced the availability of its first Disney licensed Go! Go! Smart Wheels® sets. Kids will be able to choose from their favorite Disney characters, including Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck and Goofy. Go! Go! Smart Wheels spark toddlers’ imaginations with interactive playsets that offer multi-sensory learning and introduction to letters and kids for a spot on the exclusive list....Read More
  • VTech® DigiArt Color by Lights™ and LeapFrog® LeapStart® 3D Named to TTPM Most Wanted List of Hot Holiday Toys

    CHICAGO, October 29, 2018 /PRNewswire/ Today VTech® and LeapFrog® announced their DigiArt Color by Lights™ and LeapStart® 3D were named to the TTPM Most Wanted List. Selected from more than 5,000 toys reviewed by TTPM, the leading review site for Toys, Tots, Pets & more, these toys represent the most innovative, playful and on-trend gifts that will be available this holiday season....Read More