Welcome to VTech's press room. If you want to learn about product releases, company news, and our latest promotions, you've come to the right place! In our press room, you'll also find information about key partnerships we form to make our products better and more exciting for kids. (Press releases below are listed in order of the most recent first.)
At VTech, we're also proud of the awards our gaming systems and other products have won. If you want to know more about the recognition our smart play products have received, view a full list of press releases below.
VTech® Drives Innovation and Play Value with Award-Winning Go! Go! Smart Lines
NEW YORK, February 14, 2016 /PRNewswire/ Today VTech® expands its award‐winning Go! Go! Smart Wheels® and Go! Go! Smart Animals® product lines, featuring its innovative SmartPoint® technology that truly brings the toys to life while teaching cause‐and‐effect, first words, letters and more. The collections provide engaging experiences with an irresistible blend of technology and established play patterns, delivering multi‐sensory learning to maximize toddler fun. New introductions are on display at the 2016 North American International Toy Fair®.
NEW YORK, February 15, 2016 /PRNewswire/ Today VTech® announces the expansion of Baby Amaze™, its innovative baby doll line that combines classic role‐play with technology and developmental learning to offer a unique, nurturing play experience. New products join the collection, which was launched in 2015 with three lead items. The line is on display at the 2016 North American International Toy Fair®.
VTech® Helps Babies Reach Developmental Milestones with Expanded, Expert‐Supported, Dedicated Baby Line
NEW YORK, February 14, 2016 /PRNewswire/ Today VTech® announces the expansion of its successful Baby line, featuring a collection of new products, taking the total offering to more than 30 toys that deliver developmentally appropriate benefits for little ones. To ensure that the wide‐ranging Baby line of rattles and teethers, on‐the‐go toys, baby plush, soothers and playmats helps babies meet essential development milestones, they have been designed in collaboration with Dr. Lise Eliot, early brain development expert and member of VTech’s Expert Panel. Understanding that expectant mothers and new parents are faced with many options, VTech has also continued to grow its online Milestones resource. This trusted guide helps parents choose the right toys for their children to give them the best start, based on the child’s individual needs. New introductions to the Baby line are on display at the 2016 North American International Toy Fair®.
VTech® Enchants with New Princess Introductions to Award-Winning Go! Go! Smart Friends® Line
NEW YORK, February 13, 2016 /PRNewswire/ VTech® is giving the royal treatment to its award‐winning Go! Go! Smart Friends® product line with the introduction of a new fairytale theme. The collection will introduce an enchanting kingdom of princesses, fairies and more that incorporate traditional role‐play infused with cutting edge technology for an engaging, multi‐sensory learning experience popular with toddlers and parents alike. Go! Go! Smart Friends features VTech’s proprietary MagicPoint™ technology, bringing characters and playsets to life with lights, sounds, music and motion. The line is on display at the 2016 North American International Toy Fair®.
CHICAGO, Dec. 16, 2015 /PRNewswire/ Today VTech® announced three products received top honors from the Oppenheim Toy Portfolio. The Kidizoom® Action Cam was given a coveted Platinum Award, recognizing the most innovative and engaging products of the year. Gold Awards, presented to outstanding new products that enhance the lives of children, were presented to the Sit-to-Stand Ultimate Alphabet Train™ and Lil’ Critters Soothing Starlight Hippo™. The Soothing Starlight Hippo also won a SNAP Award, given to products that can be used by or easily adapted for children with special needs.