Welcome to VTech's press room. If you want to learn about product releases, company news, and our latest promotions, you've come to the right place! In our press room, you'll also find information about key partnerships we form to make our products better and more exciting for kids. (Press releases below are listed in order of the most recent first.)
At VTech, we're also proud of the awards our gaming systems and other products have won. If you want to know more about the recognition our smart play products have received, view a full list of press releases below.
VTech® Expands Learning Fun with New Three-in-One Transforming Activity Desk
NEW YORK, February 13, 2016 /PRNewswire/ Today VTech® announces the introduction of the Touch & Learn Activity Desk™ Deluxe, a three‐in‐one learning desk. Building on the success of the original Touch & Learn Activity Desk™, the new deluxe version offers even more features parents and children will love, including educational, grow‐with‐me content that is expandable for extended play value. With an interactive desktop and five pages to explore, the Touch & Learn Activity Desk Deluxe is filled with engaging content including letters, numbers, music and more. An LED display illustrates letter and number stroke order and how to draw basic shapes. Eight expansion packs (each sold separately) will each focus on a specific curriculum, such as nursery rhymes, reading skills, animals and numbers. The product is on display at the 2016 North American International Toy Fair®.
VTech® Expands Award-Winning Infant and Preschool Lines
NEW YORK, February 15, 2016 /PRNewswire/ Today VTech® announces the expansion of its celebrated Infant and Preschool lines, offering exciting new products designed to encourage growth and enrich children’s play experiences. To help children at each age and stage meet developmental milestones, VTech’s Expert Panel provides critical insight into the development of its learning products. These experts specialize not only in the critical subject areas that are important for instilling a lifetime love of learning such as reading, language arts, math and science, but the broader spectrum of childhood development. Additionally, VTech has continued the growth of its online Milestones resource, specifically created to help parents select toys based on the individual needs of children from birth to nine years old. New additions to the extensive, growing collection of more than 80 Infant and Preschool items will be introduced at the 2016 North American International Toy Fair®.
VTech® Drives Innovation and Play Value with Award-Winning Go! Go! Smart Lines
NEW YORK, February 14, 2016 /PRNewswire/ Today VTech® expands its award‐winning Go! Go! Smart Wheels® and Go! Go! Smart Animals® product lines, featuring its innovative SmartPoint® technology that truly brings the toys to life while teaching cause‐and‐effect, first words, letters and more. The collections provide engaging experiences with an irresistible blend of technology and established play patterns, delivering multi‐sensory learning to maximize toddler fun. New introductions are on display at the 2016 North American International Toy Fair®.
NEW YORK, February 15, 2016 /PRNewswire/ Today VTech® announces the expansion of Baby Amaze™, its innovative baby doll line that combines classic role‐play with technology and developmental learning to offer a unique, nurturing play experience. New products join the collection, which was launched in 2015 with three lead items. The line is on display at the 2016 North American International Toy Fair®.
VTech® Helps Babies Reach Developmental Milestones with Expanded, Expert‐Supported, Dedicated Baby Line
NEW YORK, February 14, 2016 /PRNewswire/ Today VTech® announces the expansion of its successful Baby line, featuring a collection of new products, taking the total offering to more than 30 toys that deliver developmentally appropriate benefits for little ones. To ensure that the wide‐ranging Baby line of rattles and teethers, on‐the‐go toys, baby plush, soothers and playmats helps babies meet essential development milestones, they have been designed in collaboration with Dr. Lise Eliot, early brain development expert and member of VTech’s Expert Panel. Understanding that expectant mothers and new parents are faced with many options, VTech has also continued to grow its online Milestones resource. This trusted guide helps parents choose the right toys for their children to give them the best start, based on the child’s individual needs. New introductions to the Baby line are on display at the 2016 North American International Toy Fair®.