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Press Release

Press Release

Welcome to VTech's press room. If you want to learn about product releases, company news, and our latest promotions, you've come to the right place! In our press room, you'll also find information about key partnerships we form to make our products better and more exciting for kids. (Press releases below are listed in order of the most recent first.)

At VTech, we're also proud of the awards our gaming systems and other products have won. If you want to know more about the recognition our smart play products have received, view a full list of press releases below.

Press Room

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VTech® Recognized with Scholastic Parent & Child® 2016 Gold Star Toy Awards
CHICAGO, November 29, 2016 /PRNewswire/ Today VTech® announced its Touch & Learn Activity Desk™ Deluxe and Go! Go! Smart Friends® Enchanted Princess Palace™ earned a 2016 Gold Star Toy Award from Scholastic Parent & Child. The winners of the fourth annual awards program were chosen from hundreds of products reviewed by a team of Scholastic experts and real families. They were evaluated on their entertainment and educational value, quality, user-friendliness and ability to repeatedly engage a child.
Six VTech® Toys Receive The National Parenting Center's Seal of Approval
CHICAGO, November 16, 2016 /PRNewswire/ Today VTech® announced six of its products have received The National Parenting Center’s Seal of Approval. The Touch & Learn Activity Desk™ Deluxe, Go! Go! Smart Friends® Enchanted Princess Palace™, Go! Go! Smart Wheels® Treasure Mountain Train Adventure™, Ring & Learn Cash Register™, Care for Me Learning Carrier™ and Gallop & Rock Learning Pony™ were all recipients.
VTech® Toys Selected as Finalists for Prestigious Toy of the Year Awards
CHICAGO, November 22, 2016 /PRNewswire/ Today VTech® announced two products are finalists for 2017 Toy of the Year (TOTY) Awards from the Toy Industry Association (TIA). The Go! Go! Smart Wheels® Treasure Mountain Train Adventure™ is a finalist in the vehicle category and the Go! Go! Smart Friends® Enchanted Princess Palace™ is a finalist in the infant/preschool category. A perennial favorite, VTech’s Go! Go! Smart line has received multiple TOTY nominations since its introduction in 2011 and the Go! Go! Smart Animals® Zoo Explorers Playset was named the top 2015 Infant/Toddler Toy of the Year. The winners will be announced at the annual awards ceremony held on February 17, 2017.
VTech® Tops Holiday Toy Lists with More than 50 Industry Awards
CHICAGO, November 21, 2016 /PRNewswire/ Today VTech® announced its toys received more than 50 accolades, for the second year in a row, from respected toy and parenting industry experts, toy advisory boards and retailers for the holiday season. The Touch & Learn Activity Desk™ Deluxe and Go! Go! Smart Friends® Enchanted Princess Palace™ were standouts, each impressively accumulating more than 10 awards. Additional toys that received recognition from multiple organizations include the Go! Go! Smart Wheels® Treasure Mountain Train Adventure™, Ring & Learn Cash Register™, Sort & Discover Activity Cube™, Care for Me Learning Carrier™, Bizzy the Mix & Move Bot™ and Gallop & Rock Learning Pony™.
VTech® Toys Named to Dr. Toy®'s List of 100 Best Children’s Products
CHICAGO, November 18, 2016 /PRNewswire/ Today VTech® announced three of its products were selected as part of Dr. Toy®’s 100 Best Children’s Products. The Touch & Learn Activity Desk™ Deluxe, Go! Go! Smart Friends® Enchanted Princess Palace™ and Bizzy the Mix & Move Bot™ were recognized for meeting Dr. Toy’s high standards for design, durability, price, quality, safety and value.