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Press Release

Press Release

Welcome to VTech's press room. If you want to learn about product releases, company news, and our latest promotions, you've come to the right place! In our press room, you'll also find information about key partnerships we form to make our products better and more exciting for kids. (Press releases below are listed in order of the most recent first.)

At VTech, we're also proud of the awards our gaming systems and other products have won. If you want to know more about the recognition our smart play products have received, view a full list of press releases below.

Press Room

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Four VTech® Toys Selected as Finalists for Prestigious Toy of the Year Awards
CHICAGO, November 6, 2017 /PRNewswire/ Today VTech® announced four products are finalists for 2018 Toy of the Year (TOTY) Awards from The Toy Association. The GearZooz™ Roll & Roar Animal Train™ and Pop-a-Balls™ Push & Pop Bulldozer™ are finalists in the infant/toddler category. The Storytime Rhymes Sheep™ is a finalist in the plush category and the Go! Go! Smart Wheels® Race & Play Adventure Park™ is a finalist in the playset category. The winners will be announced at the annual awards ceremony held on February 16, 2018.
VTech® Announces Availability of KidiBuzz™, Multi-Function Smart Device for Kids
CHICAGO, October 23, 2017 /PRNewswire/ Continuing its commitment to bringing parents’ technology to the next generation of kids, VTech® today announces the availability of KidiBuzz™, an innovative new hand-held smart device for kids. With quality content and robust features similar to those found in parents’ smartphones, KidiBuzz lets kids play games, watch videos, listen to music, send text messages and more. Already one of the hottest toys for the holiday season, KidiBuzz has earned a place on the influential TTPM Most Wanted List.
VTech Announce New Star Wars-Themed Smartwatches
CHICAGO, September 27, 2017 / Today VTech® announces that a galaxy far, far away is coming to its hugely successful Smartwatch. Perfect for intergalactic explorers, new Star Wars‐themed smartwatches will allow children to immerse themselves in the Star Wars galaxy while on the go.
Go! Go! Smart Wheels® Named to The Toy Insider’s Hot 20 List of Top Holiday Toys
CHICAGO, September 20, 2017 /PRNewswire/Today VTech® announced its Go! Go! Smart Wheels® Race & Play Adventure Park™ was recognized as a hot holiday toyby The Toy Insider, being named to its elite Hot 20 list ofthe hottest toys sure to top kids’ wish lists.
Pop-a-Balls Drop & Pop Ball Pit Named Walmart Top Rated
CHICAGO, September 14, 2017 /PRNewswire/Today VTech® announced its Pop-a-Balls™ Drop & Pop Ball Pit™ was named to Walmart’s Top Rated by Kids toy list, recognizing the top 25 hottest toys of the upcoming holiday season as rated by a panel of esteemed experts: kids. The product was recognized in the make ‘em move category, featuring toys that keep kids active and moving. The honor marks the fourth consecutive year a VTech toy was handpicked by kids for a spot on the exclusive list.