Press Room

Welcome to our press room, here you can read about product releases, company news and more.

Our interactive products have won several prestigious awards for their learning value, innovation, design and fun factor. Check out our Awards.

  • Smartest Watch for Kids Gets Even Smarter with VTech®’s Kidizoom® Smartwatch DX

    CHICAGO, August 17, 2015 /PRNewswire/ The wearable tech market for kids has exploded in the past year led by the coolest gadget for kids, the award‐winning Kidizoom® Smartwatch by VTech®. Today the company announces it has outdone itself again with the next generation of its hugely successful camera watch, the new Kidizoom® Smartwatch DX. Packed with content kids crave in a durable, kid‐friendly design, the Kidizoom Smartwatch DX offers a higher performance than the original Kidizoom Smartwatch with better specs including double the internal memory and improved image quality, combined with more new features than ever before, such as exciting motion‐activated games, eye‐catching 3D clock faces and new tools to hone basic math skills....Read More
  • VTech® Wins Nine Prestigious National Parenting Publications Awards

    CHICAGO, August 14, 2015 /PRNewswire/ Today VTech® announced nine products received recognition from the celebrated National Parenting Publications Awards (NAPPA) for the most innovative and creative products of the year. Kicking off the holiday awards season, Flipsies™ Sandy’s House & Ocean Cruiser and Go! Go! Smart Animals® Grow & Learn Farm™ led the honors with NAPPA Gold Awards....Read More
  • Adventures Await with New Go! Go! Smart Playsets from VTech®

    CHICAGO, August 12, 2015 /PRNewswire/ From imaginative play that expands creativity to toys that develop crucial motor skills, kid’s play can be a time when learning and fun go hand in hand. Since its launch four years ago, VTech’s award‐winning Go! Go! Smart line has provided engaging, innovative experiences to young children with an irresistible blend of technology and established play patterns, delivering multi‐sensory learning to maximize toddler fun. Today the company announces the expansion of Go! Go! Smart Wheels®, Go! Go! Smart Animals® and Go! Go! Smart Friends® ranges, bringing the total to nearly 75 different playsets, accessories, animals, vehicles and figures in the collection for children ages 1 to 5 years....Read More
  • VTech Amazes with Innovative New Baby Doll Line

    NEW YORK, July 29, 2015 /PRNewswire/ VTech® continues its proven success of combining classic role play with technology, as it introduces its all-new Baby Amaze™ line. Injecting innovation into traditional baby role play, the new line launches with two exciting learning dolls and a 3-in-1 stroller. Baby Amaze toys are currently available at, and will be available exclusively at Toys“R”Us® stores nationwide in August. Baby Amaze is an innovative assortment that uses technology to teach nurturing concepts and developmental milestones. From a doll that plays peek-a-boo and one that learns to talk with a growing vocabulary, to a stroller that transforms into a high chair and bassinet, Baby Amaze toys foster independent play, motor skills, imagination and language development among children ages 2 to 5 years....Read More
  • Innovative New Flipsies™ Line Inspires Girls to Dream Big

    CHICAGO, July 20, 2015 /PRNewswire/ Today VTech® announces the availability of Flipsies™ (, a new, truly innovative play experience offering an empowering message for girls. Developed and refined through years of research into what girls and parents want, VTech identified an opportunity to satisfy an unmet demand and inject innovation into the girls’ toy aisle. Flipsies delivers a great play experience by combining traditional role play with collectible dolls and accessories with VTech’s proprietary MagicPoint™ interactive technology. Flipsies encourages girls to dream big and offers endless ways to play with unique features that capture a child’s imagination and revolutionize the play experience....Read More