Press Room



Welcome to our press room, here you can read about product releases, company news and more.



Our interactive products have won several prestigious awards for their learning value, innovation, design and fun factor. Check out our Awards.

  • The Toy Insider's Hot 20 and Top Tech 12 Lists of Hottest Holiday Toys

    CHICAGO, September 28, 2015 /PRNewswire/ Today VTech® announced its Go! Go! Smart Wheels® Ultimate RC Speedway was featured on The Toy Insider™’s Hot 20 list of the hottest toys of the season and its Kidizoom® Smartwatch DX was included on the Top Tech 12 list of the most forward‐thinking and impressive tech‐based toys on the market. Additionally, the Kidizoom® Action Cam and Flipsies™ Sandy’s House & Ocean Cruiser were chosen as part of The Toy Insider’s 10th annual holiday gift guide....Read More

  • Retailer’s Annual Picks Mark Newest Honor for Standout in 2015 Awards Season

    CHICAGO, September 25, 2015 /PRNewswire/ Today VTech® announced its Kidizoom® Action Cam was named to Kmart’s Fab 15 list of must‐have holiday toys, continuing its streak of accolades for the 2015 awards season. Kmart’s annual list highlights the holiday products that will top wish lists nationwide and serves as a gift guide to consumers to make purchases easier....Read More

  • VTech®’s Acclaimed Baby, Infant and Preschool Lines Grow with

    CHICAGO, September 15, 2015 /PRNewswire/ VTech®’s award‐winning age and stage‐based toys for early childhood development consistently earn top praise from consumers and experts for helping children meet developmental milestones. Today the company announces the expansion of its Baby, Infant and Preschool lines with new introductions designed to encourage growth and enrich children’s play experiences, bringing the extensive, growing collection to include more than 100 innovative learning products....Read More

  • Let Your Dreams Shine! ™ Award-Winning Flipsies™ Line by VTech® Available Now

    CHICAGO, August 24, 2015 /PRNewswire/ Today VTech® announces the wide availability of Flipsies™, a new line that combines traditional role play with collectible dolls and accessories with interactive MagicPoint™ technology to encourage girls to dream big. Anchored by Sandy’s House & Ocean Cruiser, the recipient of a Gold Award from the National Parenting Publications Awards (NAPPA), Flipsies offers endless ways to play with unique features that capture a child’s imagination....Read More

  • InnoTab® MAX Gives Kids an Edge in Learning as They Head Back to School

    CHICAGO, August 20, 2015 /PRNewswire/ As kids head back to school and the focus naturally shifts from summer fun to education, parents are looking for ways to help their children succeed and give them a learning advantage. VTech®, a pioneer in children’s learning tablets, offers a powerful and versatile 7" tablet that can supplement children’s learning – its award‐winning InnoTab® MAX. Built to grow with a child for years of learning fun, InnoTab MAX uniquely combines VTech’s expert‐supported library of cartridges, software and apps with carefully selected educational Android™1 apps, offering the best of both learning worlds and the widest variety of curricula to provide a superior children’s tablet....Read More
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