Parents are online in a big way now - actively connecting with friends, family and fellow parents through social media tools like blogs, Facebook, and Twitter. Social media provides not only an opportunity for parents to connect with each other, but also an opportunity to connect to the brands they know and love.
VTech has been listening to parents online and with the help of the VTech Mom, the VTech Voices and the VTech marketing team, we are actively joining the social conversation.
VTech wants to know what parents are saying about VTech, gain product insights, learn what parents and kids are interested in and provide valuable knowledge and resources to the online parenting community.
Through social media engagement, VTech can provide parents online the opportunity to have their kids experience our learning products and learn more about VTech toys. Parents are always encouraged to share their experiences - both good and bad - with the brand and our products with their blog readers, Twitter followers and Facebook friends.
VTech is committed to the best practice and most ethical way to engage in social media. While VTech may provide parents learning products for review or giveaways for their readers or invite parents to sponsored events, participants are never instructed on what to say. In social media, only the authentic opinion of the author is credible and trustworthy. In order to maintain this trust, VTech requires anyone who is provided a product or other experience to fully disclose their relationship with VTech.
Social Media Outreach Guidelines
Those engaging in social media on behalf of VTech will:
Always request that those participating in VTech programs be transparent and disclose their relationship with VTech, as well as anything they've received as a result of that relationship.
Offer participants engaging experiences that are worth talking about.
Listen carefully to suggestions and concerns.
Apologize quickly for any mistakes or miscommunications when working with participants and work to find a resolution to best remedy the situation. In exchange, VTech appreciates the patience given by participants and customers as problems are solved.
Encourage honesty of opinion from all those participating. Both positive and negative reviews of and experiences with our learning toys are encouraged and can be learned from.
Always carefully target outreach to ensure that VTech is not contacting anyone not interested with "unwanted" messages.
Compensate participants for consulting or other contributions they make on behalf of improving future VTech developments. This compensation will solely be for their time as an advisor and will not include an expectation of what is written or shared with their readers. E.g. VTech will not pay participants to post about the brand.
Share this policy with all influencers we work with.