Press Room

Welcome to VTech’s press room. If you want to learn about product releases, company news, and our latest promotions, you’ve come to the right place! In our press room, you’ll also find information about key partnerships we form to make our products better and more exciting for kids. (Press releases below are listed in order of the most recent first.)

At VTech, we’re also proud of the awards our gaming systems and other products have won. If you want to know more about the recognition our smart play products have received, view a full list of press releases below.


FEBRUARY 15, 2008
VTECH® LAUNCHES 2008 PRODUCT LINE WITH FOCUS ON HIGH-TECH CREATIVITY AND MOTION-ACTIVATED PLAY
CHICAGO – (February 14, 2008) VTech®, the creator of the Electronic Learning Products category, today revealed its 2008 product line – a mix of high-tech learning toys that go head-tohead with today’s hottest technologies, providing young children with age-appropriate versions of must-have gadgets and gaming systems. The most talked about toys this year include the motion-activated V-Motion™ gaming system, the KidiCreative™ line of high-tech creative fun, and the all-new V.Smile™ Cyber Pocket for on-the-go educational gaming.
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DECEMBER 6, 2007
VTECH® BREAKS THE CYCLE OF HOLIDAY STRESS WITH A NEW WAY TO SHOP FOR THE HOTTEST TOYS OF THE SEASON
CHICAGO—(December 6, 2007) From choosing the best gifts at the crowded store aisles to waiting in long lines at the check-out counters, the holidays are beginning to turn into an Olympic event instead of a fun, annual celebration. This holiday season VTech Electronics North America, the creator of the Electronic Learning Products category, is helping consumers shop smarter, not harder. Parents can now buy VTech’s award-winning toys online at www.vtechkids.com.
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OCTOBER 2, 2007
KIDS PLUG IN WITH THREE HOT INTERACTIVE TOYS FOR THE HOLIDAYS:
VTECH® OFFERS INNOVATIVE PRODUCTS THAT CONNECT TO PC AND TV

CHICAGO – (October 2, 2007) Many kids today have more sophisticated tastes than adults, including their taste in high-tech playthings. To ensure kids continue to have a choice of engaging activities that plug into the technology they use everyday, VTech® Electronics North America, the creator of the Electronic Learning Products category, is introducing three new digital media products to its award-winning line-up – Whiz Kid™ PC Learning System, Kidizoom™ Camera and V.Smile™ TV Learning System.
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SEPTEMBER 10, 2007
CATALOG TARGETS SPECIAL KIDS; FEATURES TOYS FOR THE DIFFERENTLY ABLED
Theresa Howard, USA Today

NEW YORK (September 10, 2007) –This article from USA Today notes that V.Smile Baby is one of the products in a Toys R Us catalog that targets special kids. The product is described as a board with easy-to-press buttons that help kids learn shapes and colors and aids thinking, visual and language skills.
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OCTOBER 25 , 2006
VTECH® NAMES FIRST-EVER CHIEF V.FLASH OFFICER (CVO)
CVO, JONATHAN FISHER, WINS $10,000 SCHOLARSHIP AND TRIP TO VTECH HEADQUARTERS

CHICAGO (October 25, 2006) – For every child that desires to be a CEO someday, Jonathan Fisher, age 9, a “budding entrepreneur” and resident of Austin, Texas has been named today the first-ever “Chief V.Flash Officer” (CVO) by VTech Electronics™ North America, the creator of the Electronic Learning Products category.
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AUGUST 10, 2006
VTECH® ENHANCES ADVISORY COUNCIL WITH NEW MEMBERS AND PARTNERSHIP WITH THE PRINCETON REVIEW
CHICAGO (August 10, 2006) – VTech® Electronics North America, LLC, creator of the Electronic Learning Products category, today welcomed four new members to their Advisory Council and announced a partnership with The Princeton Review, further emphasizing VTech’s commitment to investing in providing high-quality and innovative educational products.
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JULY 24, 2006
ARE YOU UP FOR THE CHALLENGE? VTECH® SEARCHES FOR ITS FIRST-EVER “CVO” AND AWARDS ONE DESERVING CHILD A $10,000 SCHOLARSHIP
CHICAGO (July 24, 2006) – For every parent who dreams their child would be a successful CEO someday – VTech® Electronics North America, the creator of the Electronic Learning Products category, can make them a CVO today through its Chief V.Flash™ Officer (CVO) Challenge. The CVO Challenge is a national contest honoring kids who show leadership and enthusiasm for learning and having fun both in and out of the classroom.
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JULY 20, 2006
VTECH® OFFERS V.SPACE – FREE AND SAFE ONLINE GAMING AND ACTIVITY ZONE
CHICAGO (July 20, 2006) –VTech® Electronics North America, the creator of the Electronic Learning Products category, today announced the introduction of V.Space, a free online educational gaming desktop application that allows children to safely engage in online games and activities.
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JULY 11, 2006
VTECH® EXPANDS ITS AWARD-WINNING V.SMILE™ FAMILY TO INCLUDE SPANISH-LANGUAGE SMARTRIDGES
CHICAGO (July 11, 2006) – VTech® Electronics North America, the creator of the Electronic Learning Products category, today broadened its offerings to include Spanish-language versions of 12 of its most popular Smartridge™ educational video games.
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FEBRUARY 10, 2006
VTECH® BRINGS INTERACTIVE LEARNING AND HIGH-POWERED MULTIMEDIA ENTERTAINMENT TOGETHER AT TOY FAIR 2006
CHICAGO (February 10, 2006)–VTech® Electronics North America, the creator of the Electronic Learning Products category, today again broke new ground in electronic learning with the unveiling of the first interactive TV learning system for babies and the first video game console for tweens dedicated to combining advanced gaming action and non-violent educational content. The new products, along with the expanded V.Smile family and the rest of the company’s new products, can be seen for the first time at the American International Toy Fair 2006 (Feb. 12-15) in New York.
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