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Recent Press
Welcome to VTech's press room. If you want to learn about product releases, company news, and our latest promotions, you've come to the right place! In our press room, you'll also find information about key partnerships we form to make our products better and more exciting for kids. (Press releases below are listed in order of the most recent first.)
At VTech, we're also proud of the awards our gaming systems and other products have won. If you want to know more about the recognition our smart play products have received, view a full list of press releases below.
2009 Press Releases
NOVEMBER, 2009
VTech Invites Parents to Get Ready for the Holidays with VTech Toys and Tips!
CHICAGO - (November, 2009) With the holiday season around the corner, the VTech Mom, Pilar Clark, and the VTech Voices are sharing tips and ideas online with parents shopping for toys and planning the festivities.
SEPTEMBER, 2009
Kids Explore a World of Reading Adventures with a New Friend from VTech®
CHICAGO - (September, 2009) For children on the lookout for an afterschool pal and moms looking to extend their child's learning, VTech Electronics has created Bugsby Reading System. Bugbsy the Bookworm guides children through interactive stories that keep kids learning even after the school bell rings.
SEPTEMBER, 2009
MARVEL EXPANDS PRESENCE THROUGH DEAL WITH VTECH FOR ELECTRONIC LEARNING PRODUCTS
NEW YORK - (September, 2009) Marvel Entertainment, Inc. is expanding its presence in the consumer electronics category through a new deal with VTech Electronics North America, LLC, the creator of the Electronic Learning Products category, for innovative products featuring Marvel's popular Super Heroes.
AUGUST, 2009
VTech® Delivers Today's Hottest Trends to Tech-Savvy Kids
CHICAGO - (August, 2009) Yesterday's trends won't work for today's connected kids—from the hottest new game to the coolest new movie, youngsters are looking for the latest and greatest creation. VTech has focused their 2009 line of products to incorporate the innovative play contemporary kids ask for, with the educational value moms require.
AUGUST, 2009
Start Off Smart with the Latest Infant and Toddler Offerings from VTech®
CHICAGO - (August, 2009) Whether it is recognizing their favorite color, building a tower of blocks or wobbling through their first step, the early years of a child‘s life are filled with exciting and important achievements. Inspired by parents‘ questions on their child‘s growth, VTech has added four new items to its existing line of more than 25 infant and toddler products.
JULY, 2009
New Smart, Active Line from VTech® Sure to Tame any Wild Child
CHICAGO - (July, 2009) VTech Electronics, the king of the learning jungle, is guiding ever-so-busy toddlers through a safari of learning and fun with its new line of Jungle Gym products. The line, which will be on store shelves this fall, harnesses the energy of rambunctious toddlers as they mature from their infant toys to products that motivate their mind and body.
MAY, 2009
VTECH® DEFINES THE MEANING OF"MOM-TO-MOM COMM" WITH BOARD OF PARENTING EXPERTS
CHICAGO - (May, 2009) Continuing to serve as the founder of the electronic learning category, Vtech Electronics has partnered with trusted experts on topics ranging from social networking to child development for its expanded Advisory Council. As a member of this influential panel, each expert provides valuable tips and guidance from their respective areas of skilled practice – as well as their own everyday experiences as moms – through valuable monthly e-newsletters and contributions to www.vtechkids.com.
FEBRUARY 17, 2009
VTECH® TAKES ON HEAD-TO-HEAD "SMART" PLAY WITH NEW V.SMILE MOTION SMARTRIDGES
CHICAGO – (February 17, 2009): Last year's launch of the innovative and award-winning V.Smile™ Motion got kids up and moving. Now, VTech® Electronics, the creator of the electronic learning products category, is taking educational gaming to the next level by incorporating head-to-head play into the 2009 Smartridge™ library.
FEBRUARY 17, 2009
VTECH® BRINGS NEW ONLINE RESOURCES TO PARENTS AT CLUB VTECH
CHICAGO – (February 17, 2009): VTech Electronics, the founder of the electronic learning products category, has expanded its online resource for parents, Club VTech, by adding new interactive tools to help parents engage in their child's development.
2008 Press Releases
NOVEMBER 12, 2008
VTECH® RINGS IN THE HOLIDAYS WITH NEW TOYS AND TIPS FROM BUSY MOM OF EIGHT
CHICAGO - (November 12, 2008) When it comes to holiday shopping, getting it all done while finding toys that kids love and parents feel good about can be a challenge. As a mother of eight children, Kate Gosselin – from the hit TV series "Jon and Kate Plus 8" on TLC – knows a thing or two about planning for the holidays and shopping for toys.
OCTOBER 7, 2008
VTECH'S SIT-TO-STAND ALPHABET TRAIN™ NAMED 2008 "HOT DOZEN" BY TOY WISHES MAGAZINE
CHICAGO – (October 7, 2008) VTech's Sit-to-Stand Alphabet Train™ earned a top spot on the Toy Wishes "Hot Dozen" list, announced today during the magazine's holiday preview event at the Jacob Javits Convention Center in New York City. The "Hot Dozen" honor recognizes toys expected to be at the top of children's wish lists for the holiday season and is bestowed on the twelve brightest toys of the year. VTech's V-Motion™, KidiArt Studio™ and Create-A-Story™ were also named Toy Wishes "All Stars", given to the year's most influential and innovative toys.
SEPTEMBER 23, 2008
VTECH® ENCOURAGES CREATIVITY AND LEARNING WITH NEW KID-APPROPRIATE VERSIONS OF TODAY'S HOT TECHNOLOGIES
CHICAGO – (September 23, 2008) This fall VTech® proves that tech toys are not just for adults anymore with new kid-appropriate versions of the hottest technologies, which are hitting shelves now. Whether kids are aspiring graphic designers, love to be active, or are budding storytellers, these new VTech products ensure that they will gain a jump-start on necessary skills as they have fun with today's hottest products.
SEPTEMBER 3, 2008
HOT HOLIDAY TOY NOW ON SHELF: V-MOTION™ ACTIVE LEARNING SYSTEM
CHICAGO – (September 3, 2008) VTech® Electronics, the creator of the Electronic Learning Products category, today announced that V-Motion™ Active Learning System, its hottest toy for the holiday season, is now available at major retailers. A big breakthrough for junior gamers, V-Motion takes educational video gaming to a whole new level with a motion-activated system that engages active minds and bodies.
FEBRUARY 28, 2008
LOCAL TOY EXECUTIVE HONORED WITH WONDER WOMAN OF TOYS AWARD
CHICAGO – (February 28, 2008) Julia Fitzgerald, vice president of marketing for VTech® Electronics North America based in Arlington Heights, IL, was recently honored with the Wonder Woman of Toys Manufacturer Award at the 2008 American International Toy Fair in New York City.
FEBRUARY 15, 2008
VTECH ELECTRONICS AND DISNEY TEAM UP TO CREATE NEW READING LINE
CHICAGO – (February 15, 2008) VTech® Electronics North America, the creator of the Electronic Learning Products category, and Disney Consumer Products (DCP) today announced a new co-branded reading platform, Create-A-Story. Offering a new approach in exposing children to reading through the magic of storytelling and imagination, the Create-A-Story platform inspires creativity by enabling children to build their own story.
FEBRUARY 15, 2008
VTECH® LAUNCHES 2008 PRODUCT LINE WITH FOCUS ON HIGH-TECH CREATIVITY AND MOTION-ACTIVATED PLAY
CHICAGO – (February 14, 2008) VTech®, the creator of the Electronic Learning Products category, today revealed its 2008 product line – a mix of high-tech learning toys that go head-tohead with today's hottest technologies, providing young children with age-appropriate versions of must-have gadgets and gaming systems. The most talked about toys this year include the motion-activated V-Motion™ gaming system, the KidiCreative™ line of high-tech creative fun, and the all-new V.Smile™ Cyber Pocket for on-the-go educational gaming.
2007 Press Releases
DECEMBER 6, 2007
VTECH® BREAKS THE CYCLE OF HOLIDAY STRESS WITH A NEW WAY TO SHOP FOR THE HOTTEST TOYS OF THE SEASON
CHICAGO—(December 6, 2007) From choosing the best gifts at the crowded store aisles to waiting in long lines at the check-out counters, the holidays are beginning to turn into an Olympic event instead of a fun, annual celebration. This holiday season VTech Electronics North America, the creator of the Electronic Learning Products category, is helping consumers shop smarter, not harder. Parents can now buy VTech's award-winning toys online at www.vtechkids.com.
OCTOBER 18, 2007
WYNDHAM HOTELS AND RESORTS AND VTECH® KEEP KIDS BUSY, PARENTS HAPPY
PARSIPPANY, N.J. (Oct. 18, 2007) Wyndham Hotels and Resorts and VTech® Electronics North America today announced that VTech educational gaming systems will be featured in more than 3,000 Wyndham guest rooms and suites in the United States, Canada, Mexico and the Caribbean.
OCTOBER 2, 2007
KIDS PLUG IN WITH THREE HOT INTERACTIVE TOYS FOR THE HOLIDAYS:
VTECH® OFFERS INNOVATIVE PRODUCTS THAT CONNECT TO PC AND TV
CHICAGO – (October 2, 2007) Many kids today have more sophisticated tastes than adults, including their taste in high-tech playthings. To ensure kids continue to have a choice of engaging activities that plug into the technology they use everyday, VTech® Electronics North America, the creator of the Electronic Learning Products category, is introducing three new digital media products to its award-winning line-up – Whiz Kid™ PC Learning System, Kidizoom™ Camera and V.Smile™ TV Learning System.
SEPTEMBER 10, 2007
CATALOG TARGETS SPECIAL KIDS; FEATURES TOYS FOR THE DIFFERENTLY ABLED
Theresa Howard, USA Today
NEW YORK (September 10, 2007) –This article from USA Today notes that V.Smile Baby is one of the products in a Toys R Us catalog that targets special kids. The product is described as a board with easy-to-press buttons that help kids learn shapes and colors and aids thinking, visual and language skills.
JULY 31, 2007
VTECH® INVESTS IN THE GRADUATING CLASS OF 2020
CHICAGO (July 31, 2007) – Is a kindergarten classroom you know full of inspiration, yet short on educational resources? Today, VTech® Electronics North America, the creator of the Electronic Learning Products category, announced the “Whiz Kid™ Class of 2020” contest. VTech will award three classrooms nationwide with Whiz Kid Learning Centers that will include several of VTech's new Whiz Kid PC Learning Systems, a multidimensional learning product for children ages 3 to 6.
