Working in advertising and digital media before either one picked up the social part eventually led her to collaborate with VTech Toys, where she leads community outreach and social networking initiatives across Facebook, Twitter, Pinterest, andYouTube in partnership with the marketing team. Building VTech's fan base has depended largely on her ability to identify the latest parenting and social media trends in addition to tracking blogging culture, and translating all of it into engaging conversation across the internet on the company's behalf.
An award-winning writer, Pilar graduated from Saint Mary’s College with a B.A. in English Writing and additional concentrations in Communications and Spanish. She joined the original blog movement mid-millennium with two original parenting columns for Chicago Parent magazine - one covering must-haves for babies, toddlers and big kids; and the other featuring exclusive celebrity interviews with some of Hollywood’s hottest actors, chefs and authors turned parents. She is a freelance contributor to sites like Cool Mom Tech, Yahoo! andWhat To Expect, and her work has appeared on sites like Babble, Celebrity Baby Scoop and Modern Mom. An avid photographer (and iPhoneographer), Pilar and her Canon have snapped the Duke and Duchess of Cambridge, the cast of Twilight, Prince Edward Island’s Green Gables, and Disney’s New Fantasyland, just to name a few favorites.
A Windy City native, Pilar and her husband Jeff live in the western suburbs of Chicago with their two children - one who's crazy about Disney-Pixar's Cars, Thomas & Friends and his InnoTab; and the other who hearts Disney's Tangled, Cinderella, Tinkerbell and her (pink) MobiGo.
Connect with Pilar at @vtechtoys and